PRIVACY POLICY

PRIVACY POLICY – ZAYRA

Effective Date: July 2026
Last Updated: July 2026

ZAYRA (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal data is handled in a safe, transparent, and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from our website.

By using our website, you agree to the practices described in this Privacy Policy.

1. WHO WE ARE

ZAYRA is an online e-commerce store specializing in innovative consumer products designed to improve everyday life. Our platform serves customers primarily in Italy and across Europe, including international travelers.

For data protection purposes, ZAYRA acts as the “Data Controller” of your personal information.

2. INFORMATION WE COLLECT

We collect different types of information depending on how you interact with our website.

2.1 Personal Information You Provide

When you make a purchase or interact with our website, we may collect:

Full name
Email address
Phone number
Billing and shipping address
Payment information (processed securely via third-party providers)
Order history
Account login details (if applicable)

2.2 Automatically Collected Information

When you browse our website, we automatically collect:

IP address
Browser type and version
Device information
Operating system
Pages visited
Time spent on pages
Referring website
Cookies and tracking technologies

2.3 Marketing and Communication Data

If you subscribe to our newsletter or marketing messages, we may collect:

Email preferences
Interaction with emails (opens, clicks)
Subscription status

3. HOW WE USE YOUR INFORMATION

We use your data for the following purposes:

3.1 Order Processing

Process and fulfill your orders
Deliver products to your address
Send order confirmations and updates
Handle returns and refunds

3.2 Customer Support

Respond to inquiries
Provide assistance via email or chat
Resolve complaints or issues

3.3 Website Improvement

Improve user experience
Analyze website performance
Optimize product offerings
Fix technical issues

3.4 Marketing and Advertising

Send promotional emails (only with consent)
Show personalized ads on platforms like Facebook, Instagram, and Google
Retarget visitors with relevant offers

3.5 Legal Compliance

Comply with tax, legal, and regulatory obligations
Prevent fraud and unauthorized activity

4. LEGAL BASIS FOR PROCESSING (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on:

Your consent (e.g. marketing emails)
Contractual necessity (e.g. processing orders)
Legal obligations (e.g. accounting requirements)
Legitimate interests (e.g. improving services, fraud prevention)

5. SHARING YOUR INFORMATION

We do not sell your personal data.

However, we may share your data with trusted third parties, including:

5.1 Service Providers

Payment processors (e.g. PayPal, Stripe)
Shipping and logistics companies
Hosting and IT providers
Email marketing platforms

5.2 Legal Authorities

We may disclose your information if required by law or to protect our legal rights.

5.3 Business Transfers

If ZAYRA is involved in a merger, acquisition, or sale, your data may be transferred as part of the business assets.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies to improve your browsing experience.

Types of cookies used:

Essential cookies (website functionality)
Performance cookies (analytics)
Functional cookies (preferences)
Marketing cookies (advertising and retargeting)

You can control or disable cookies through your browser settings. However, some features may not function properly without cookies.

7. DATA RETENTION

We retain your personal data only for as long as necessary:

Order data: up to 10 years (legal requirement)
Marketing data: until you unsubscribe
Account data: until deletion request
Analytics data: up to 24 months

8. DATA SECURITY

We take appropriate security measures to protect your data, including:

SSL encryption
Secure payment gateways
Restricted access to personal data
Regular security monitoring

However, no online system is 100% secure, and we cannot guarantee absolute security.

9. YOUR RIGHTS (GDPR)

If you are located in the European Union, you have the following rights:

Right to access your data
Right to correct inaccurate data
Right to delete your data (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise these rights, contact us at: support@zayra.com (replace with your real email)

10. INTERNATIONAL DATA TRANSFERS

Your data may be transferred outside the European Economic Area (EEA), including to servers or service providers located in other countries. We ensure appropriate safeguards are in place to protect your data.